SINGAPORE – 25 June 2024 – Play For Dream Technology, a leading spatial entertainment technology company founded in Shanghai, today announced its market entry into the Asia-Pacific region with the establishment of its marketing headquarters in Singapore. To mark this milestone in the company’s expansion, Play For Dream Technology has also launched the world’s first Android-based spatial computer, Play For Dream MR.

Play For Dream MR is a mixed reality (MR) headset which seeks to set a new standard in spatial entertainment. Featuring industry-leading specifications, a powerful self-developed algorithm architecture, and an integrated design aesthetic, it creates a seamless fusion of digital and real worlds, delivering an unparalleled spatial entertainment through astonishing MR gaming, stunning 3D spatial videography and photography. Specially developed in a close and strategic collaboration with IMAX and DTS, Play For Dream looks to provide the IMAX’ signature picture and sound to those utilizing the device, elevating user experience. This DTS:X Ultra featured device is also set to elevate user experience across various scenarios via multiple customized spatial sound effects powered by DTS.

Equipped with 8K Micro-OLED screens and an ultra-light resin Pancake optical solution, Play For Dream MR will deliver an astonishing 27 million pixels at 3882 PPI, with 45 PPD at the center. Powered by the Qualcomm Snapdragon XR2+ Gen 2 platform, Play For Dream MR ensures high performance for smooth, realistic MR experiences. Its cutting-edge camera and sensor array, including 11 high-performance cameras, 7 types of sensors, and 22 infrared LEDs, provide precise and efficient tracking with a VST latency as low as 14ms while allowing consumers to experience the next level of spatial computing.

Play For Dream Technology is revolutionizing spatial entertainment by teaming up with industry leaders. In addition to IMAX  and DTS, Play For Dream MR is a pioneering device equipped with Snapdragon XR2+ Gen 2 chip. It will introduce a new spatial input method developed in collaboration with Sogou Input Method. Collaborations with giants like IMAX, DTS, Qualcomm, Unity China, BOE, and Sogou Input ensure an unparalleled premium user experience, combining advanced technology with seamless integration.

"Play For Dream Technology is committed to reforming how everyone acquires information. By focusing on delivering exceptional experiences, we bring a new dimension of spatial entertainment to users in the Asia Pacific region,” said Huang Feng, Founder and CEO of Play For Dream Technology. “Singapore is one of the most innovative cities in the world and a preferred hub for many cutting-edge technology companies. We hope to embark on our global expansion from here and influence the Asia Pacific region over time. This region has the largest and youngest digital native population in the world, making it a critical starting point for our global strategy as we write a new chapter for our brand."

“I am thrilled to be here today at the global launch of Play For Dream Technology’ s groundbreaking product. We look to embark on a strategic worldwide partnership with our first IMAX partner in spatial computing and MR field. In anticipation of our future collaboration with Play For Dream Technology, we have been working closely together to prepare iconic experiences, tailored to the industry-leading specifications and features of this new product, that immerse users with classic IMAX documentaries. We look forward to seeing this product arrive on the market soon, poised to be the world’s first Android-based spatial computing and MR device certified by IMAX Enhanced,” said Xin Zhou, Vice President, Business Affairs & Operations, IMAX China.

“Play For Dream MR will be featuring DTS:X Ultra, the exclusive audio format used in the IMAX Enhanced program, offering heart-pounding theatrical sound to its users. Additionally, Play For Dream MR will include DTS:X Ultra, a premier audio solution that provides an ultra-realistic immersive 3D listening experience with precise audio cue placement. This truly brings all content to life, whether its games, movies, and music. DTS is collaborating closely with the Play For Dream Technology technical team to ensure optimal calibration and tuning, delivering sound exactly as artists intended. The product delivers a variety of scenarios tailored to different content types, satisfying every user,” Christopher Lang, Vice President and General Manager for Greater China, Xperi said. 

Spatial Entertainment Experience Elevated to New Heights

Play For Dream MR transcends the boundaries of a TV, theatre room, computer, gaming console, VR, and 3D camera, seamlessly integrating their best features into one elegant solution.

Movies Will Never Be the Same Again: Play For Dream MR is going to deliver an IMAX-level audiovisual feast anytime, anywhere. As IMAX’s and DTS’s global strategic partner in spatial computer and mixed reality field, Play For Dream Technology sets new standards in spatial immersive audio. Featuring exclusive DTS spatial sound effects, Play For Dream MR fine-tunes immersive audio for multiple scenarios, ushering in a new era of home entertainment and delivering extraordinary experiences to users every moment.

In addition, when the Play For Dream Technology’s self-developed theater mode is activated, the screen can expand to over 1000 inches, but the innovation doesn't stop there. The device simulates a 7.1-channel experience with a 360° surround sound field, enveloping the user and creating an immersive feeling of being part of the scene.

Dive into the Captivating Gaming Worlds: With responsive control feedback and synchronized video and audio, Play For Dream MR offers a truly immersive game experience. It provides tailored interaction solutions for every type of game, featuring precise eye and hand tracking, along with self-developed 6DoF halo-free controllers. Compatible with MR games, VR games, and 2D large-screen games, it opens up a vast library of content.

With VST latency as low as 14ms, Play For Dream MR accurately simulates the real world with a 1:1 representation, creating a dynamic, realistic, and low-latency MR gaming experience. Users can enjoy ultra-realistic visuals, immersive surrounding sound, and haptic feedback from the controllers, recreating the thrill and excitement of gaming across multiple sensory dimensions.

Capture Cherished Memories Like Never Before: Play for Dream MR disrupts spatial imaging with its dual 32MP ultra-high-definition 3D camera, offering an expansive field of view exceeding 80° and up to 1TB of storage capacity. It flawlessly captures the world in astonishing detail, supported by EIS stereo 3D video stabilization for smooth and reliable recording of every moment. Moreover, the Play For Dream MR excels in capturing immersive 3D videos through spatial video and VR180 formats. It introduces AI-powered panoramic picture completion for the first time in the industry, enabling breathtaking 3D panoramic photo shooting that truly immerses viewers in a live experience.

Future of Work Made Easy: Enhance your workflow with seamless multi-screen capabilities, enabling efficient multitasking. Play For Dream MR revolutionizes office productivity with its spatial multiscreen functionality. With over five spatial screens, multitasking reaches unprecedented levels beyond traditional PCs. Break free from the physical constraints of conventional setups and seamlessly interact across all your screens to boost efficiency. Effortlessly invoke spatial screens to enhance interaction and productivity like never before with Play For Dream MR.

Unlocking Infinite Possibilities with AI+MR: Supported by Xiao Hu, the AI assistant. Play For Dream MR, is pushing the boundaries of AI and MR. Xiao Hu effortlessly handles searches, music composition, translation, and precise voice control, enhancing the intelligence of everyday tasks. Enjoy intuitive smart experiences across various aspects of life—be it living, learning or working environments. The Upcoming AI enhancements will include features enabling the conversion of 2D photographs into 3D models, along with advanced object recognition capabilities.

Comfort and Elegance: The New Standard in Wearable Tech Design

Unveil the future of design with Play For Dream MR, which showcases a sleek and futuristic aesthetic. This remarkable device measures just 33mm thin, making it 21.4% slimmer than its predecessor. Its innovative curved battery design maximizes space, resulting in a battery compartment that is 20.6% thinner. Enjoy endless gaming sessions with the internal battery, complemented by the option of an external power bank, eliminating any concerns about battery life and ensuring uninterrupted fun.

Elevate your experience with Play For Dream MR, as it has been meticulously designed for optimal wearability. This ultra-light device features a 3:2 weight distribution that provides a perfectly balanced and pressure-free fit. The invisible embedded sensors seamlessly merge functionality with avant-garde aesthetics, showcasing true mastery in design. Marvel at the high-pressure molded curved optical panel boasting an impressive light transmittance rate of 95%, guaranteeing precise and efficient tracking capabilities. Crafted using environmentally friendly and durable materials, Play For Dream MR’s controllers not only looks amazing but also feels great to hold in your hands. 

Harnessing Advanced Hardware for Next-Gen Performance

Immerse yourself in stunning visuals with the Play For Dream MR, featuring 8K Micro-OLED screens and our self-developed ultra-light resin Pancake optical solutions. Experience breathtaking resolution and vibrant colors with a remarkable 27 million pixels, 3882 PPI, 92% DCI-P3, and an impressive center area pixel per degree (PPD) of up to 45. Every intricate detail comes to life, offering an unparalleled visual experience characterized by vivid, lifelike colors and exceptional clarity.

Step into a novel way of experiencing spatial entertainment. Offering an intuitive and captivating interface that supports a wide range of control methods, including eye tracking, hand tracking, controllers tracking, and voice tracking. Play For Dream MR showcases an advanced camera and sensor array consisting of 11 high-performance cameras, 7 types of sensors, and 22 infrared LEDs for highly precise multimodal interaction.

Amplify the level of reality and witness your world undergo a transformative shift. With Play For Dream MR, effortlessly transition between virtual scenes from 0 to 100%. Furthermore, Play For Dream MR seamlessly integrates with your preferred office applications and multi-screen streaming capabilities, transforming your workspace into a haven of productivity.

Explore the powerhouse behind Play For Dream MR: the Qualcomm Snapdragon XR2+ Gen 2 platform. This is not just any ordinary platform—it is an exceptional performer. Equipped with 16GB of RAM and up to 1TB of large storage capacity, combined with LPDDR5X low-power memory technology, Play For Dream MR effortlessly handles even the most demanding games, high-definition movies, and high-memory 3D images. Bid farewell to lagging experiences and welcome smoothness as you indulge in uninterrupted fun.

Software Innovations for a Spatial Computing Future

Adventure into the future with Dream OS, the operating system meticulously designed for the era of spatial computing. Play For Dream has achieved remarkable technological advancements in tracking systems, environmental perception and mapping, as well as visual experience.

Through seamless integration of hardware and software, Dream OS establishes a foundational architecture that seamlessly blends spatial computing with AI. Engage in spatial interactions that feel as natural as real life itself. Play For Dream MR accomplishes this through advanced head tracking (6DoF), hand tracking (26DoF), controller tracking (6DoF), and eye tracking technologies, as well as leading capabilities in VSLAM, spatial anchors, 3D reconstruction, and VST for environmental perception and mapping algorithms. It's all about breaking barriers and delivering a truly captivating experience.

As the world's first android-based spatial computer, Play For Dream MR is accelerating the development of a more expansive and compatible content ecosystem. The company has already established deep collaborations with nearly 100 content providers (CPs) across various countries and regions worldwide. Currently offering a total of over 300 ecosystem applications on its store, Play For Dream Technology continues to launch more applications regularly. By collaborating with Android developers, they aim to unlock limitless creativity possibilities. Equipped with rich features and user-friendly SDKs (Software Development Kits), developers can create an entirely new realm of spatial applications aimed at providing users with a richer, more imaginative, and unprecedented experience within spatial computing.

Play For Dream Technology's Evolution

Founded in 2020, Play For Dream Technology is a company focusing on spatial computing devices. It is committed to bringing new digital entertainment experiences to users, reforming the way everyone acquires information, and advancing three-dimensional information technology. With full-stack self-developed capabilities and a strong scientific research team, 70% of whom are R&D staff, Play For Dream has launched three self-developed devices in just four years. This has driven continuous iteration, innovation, and the upgrading of the spatial computing industry. As the slogan “Play For Dream MR: Where Dreams Inspire” indicates, the company is dedicated to transforming spatial experiences.

Pricing and Availability

The Play For Dream MR will be available in Singapore and Malaysia in October 2024, with details of pricing to be released at a later date. This will be followed by launches in Thailand, Indonesia, Vietnam and Japan, which are planned for 2025.

Stay tuned for the official launch date and retail price announcement in October.

2024/06/26